Launch of "au Value Link Money Activities Plan 2" with Enhanced au Jibun Bank Benefits

KDDI CORPORATION
Okinawa Cellular Telephone Company
au Financial Service Corporation
au Payment Corporation
au Jibun Bank Corporation

KDDI and Okinawa Cellular announced the launch of new au smartphone price plans, "au Value Link Money Activities Plan 2" and "Unlimited Data MAX+ Money Activities Plan 2" (hereafter, "the plans"), offering unlimited data usage (Note 1), from December 1, 2025.
The plans enhance au Jibun Bank benefits. For au PAY Gold Card members, up to 500 yen (equivalent to the tax-excluded amount) (Note 2) [550 yen] will be credited monthly to their au Jibun Bank savings account, based on the account balance. Additionally, if au PAY Card or au Jibun Bank is used for telecom bill payment, up to 1,500 yen (equivalent to the tax-excluded amount) [1,650 yen] will be credited every month. Furthermore, the Ponta point redemption rate is also increased, and up to 2,500 points per month will be provided for shopping with au PAY Card or au PAY.

By combining these benefits, customers who subscribe to the plans and use eligible financial services can receive up to 4,500 yen (equivalent to the tax-excluded amount) [4,700 yen] in rewards every month. Notably, this marks the first time in the telecommunications industry (Note 3) that cashback is provided as a benefit of a smartphone plan.

Since September 2023, based on the latest trends in the financial industry, KDDI and the au Financial Group have offered the "au Money Activities Plan," which supports customers' "Money Activities" (asset formation through savings and investments for the future, including money and points) by providing additional benefits for using financial services in combination with telecommunications.
As the financial environment continues to change, with the end of negative interest rates and policy rate hikes, customers' money management habits are also evolving, with increased savings and accelerated shift toward cashless payments. In response, the new plans strengthen banking integration, leveraging the strengths of the KDDI Group.
Please note that new applications for the "au Value Link Money Activities Plan" and "au Money Activities Plan +" will no longer be accepted after November 30, 2025, with the launch of the plans. Customers currently subscribed to these plans need to complete the plan change procedure to switch to the new plans.

■About the Plans

In addition to unlimited data usage, customers can receive the following benefits by using financial services such as au Jibun Bank in combination with this plan.

1. Plan Benefits

(1) Bank deposit benefits: Up to 500 yen cashback per month for deposits in au Jibun Bank

For au PAY Gold Card members, cashback is credited monthly to the au Jibun Bank yen savings account based on the balance at the end of each month (Note 4) (Note 5):

Deposit balance (End of month)	100,000 yen～	300,000 yen～	500,000 yen～
Benefits	100 yen/month (equivalent to the tax-excluded amount) [110 yen]	300 yen/month (equivalent to the tax-excluded amount) [330 yen]	500 yen/month (equivalent to the tax-excluded amount) [550 yen]

• *Benefits are credited by the end of the following month in which conditions are met.

(2) Telecom bill payment benefits: Up to 1,500 yen cashback per month for using au PAY Card/au Jibun Bank for telecom bill payment

Cashback is credited monthly to the au Jibun Bank savings account based on the payment method set at the end of each month:

Telecom bill payment methods	Set up au PAY Card (Note 6), withdrawal from au Jibun Bank (Note 4)	Set up au PAY Card (Note 6), withdrawal from other banks	Set up au Jibun Bank (Note 4)
Benefits	1,500 yen/month (equivalent to the tax-excluded amount) [1,650 yen]	1,000 yen/month (equivalent to the tax-excluded amount) [1,100 yen] (Note 7)	1,000 yen/month (equivalent to the tax-excluded amount) [1,100 yen]

• *Benefits are credited by the end of the following month in which conditions are met.

(3) Shopping benefits: Up to 5% point redemption rate increase for using au PAY/au PAY Card

When paying with au PAY (Note 8) or au PAY Card (Note 9), the point redemption rate per 100 yen spent is increased.

au PAY Gold Card members	Payment methods	Redemption rate	Redemption limit
	au PAY Gold Card	5%	2,500 points/month
	au PAY

Non-au PAY Gold Card members	Payment methods	Redemption rate	Redemption limit
	au PAY Card	1%	2,500 points/month
	au PAY

• *The maximum of 2,500 points/month applies only to the points provided as plan benefits.
• *Base points for regular au PAY Card payments (1% per 100 yen) and au PAY (0.5% per 200 yen) are rewarded separately, with no upper limit.

When using au PAY Card for the automatic investment in mutual funds via Mitsubishi UFJ e-Smart Securities, an additional point redemption rate will be applied based on the amount of mutual funds purchased through monthly installments.

Conditions	Making investments with au PAY Gold Card and holding a Mitsubishi UFJ e-Smart Securities NISA account	Making investments with au PAY Gold Card	Making investments with au PAY Card
Redemption rate after benefit application	2% (Regular 1% benefit with au PAY Card +1% benefit with the plan)	1.5% (Regular au PAY Card benefit 1% +0.5% benefit with the plan)	1% (Regular au PAY Card benefit 0.5% +0.5% benefit with the plan)

To commemorate the launch of the Plans, a "Bank Deposit/Withdrawal Free Program" (end date TBD) will be offered exclusively to subscribers, providing cashback for ATM and transfer fees incurred beyond the free limit in Jibun PlusOpen in a new window.

2. Monthly Fee

	au Value Link Money Activities Plan 2	Unlimited Data MAX+ Money Activities Plan 2
Before various discounts [1]	9,328 yen (8,480 yen without tax)	9,108 yen (8,280 yen without tax)
au Smart Value [2] (Note 10)	-1,100 yen (1,000 yen without tax)	-1,100 yen (1,000 yen without tax)
After discount ([1] + [2])	8,228 yen (7,480 yen without tax)	8,008 yen (7,280 yen without tax)

• *Call charges and other fees will apply separately.
• *Not eligible for "Family Discount Plus" or "au PAY Card Payment Discount" but included in the count for the "Family Discount Plus."

The maximum monthly reward of 4,500 yen (incl. tax 4,700 yen) applies when all three plan benefits are applied.

<Actual cost (Example)>

		au Value Link Money Activities Plan 2	Unlimited Data MAX+ Money Activities Plan 2
Monthly fee (after discounts) [1]		8,228 yen (7,480 yen without tax)	8,008 yen (7,280 yen without tax)
Plan benefits [2]	Bank deposit benefit (Benefit (1))	Up to 550 yen/month (500 yen without tax)
	Telecom bill payment benefit (Benefit (2))	Up to 1,650 yen/month (1,500 yen without tax)
	Shopping benefit (Benefit (3))	Up to 2,500 points/month
Effective amount payable ([1] - [2])		3,528 yen (2,980 yen without tax)	3,308 yen (2,780 yen without tax)

• *Ponta points shown are equivalent to 1 point = 1 yen (tax-free)
• *The actual cost is calculated by subtracting the cashback/Ponta points redemptions from the discounted monthly fee (rewards are provided later). There are limits and conditions for applying Ponta points to monthly au charges.

"au Value Link Money Activities Plan 2" includes five services: "au Starlink Direct," "au 5G Fast Lane," "au Unlimited Data Overseas" "Subscription Plus Points," and "Ponta Pass."

Plans bundled with video and music services, such as "au Value Link Money Activities Plan 2 Netflix Pack (P)" and "Unlimited Data MAX+ Money Activities Plan 2 Netflix Pack (P)," will also be available from the same date.

• For details, please see here (in Japanese only).Open in a new window

3. Start date

December 1, 2025