KDDI to Showcase the Power of Connectivity and AI at MWC 2025
―CEO Makoto Takahashi to Share Insights on the Telco to Techco Transformation at MWC Keynote―
KDDI CORPORATION

TOKYO, JAPAN, January 22, 2025―Japanese telecommunication operator, KDDI, will showcase various use cases centered around communications and AI integrated into society at the Mobile World Congress (MWC) Barcelona 2025. These include retail technology in convenience stores, which have become essential social infrastructure in Japan, mobility technologies for safety, security, and comfort, and open innovation initiatives that accelerate the realization of these technologies.
"We are thrilled to return to MWC and share with the world its initiatives and technologies that support the digital society," states Makoto Takahashi, CEO, KDDI Corporation. "KDDI is driving a new era of 'the power to connect' by leveraging cutting-edge communication infrastructure and AI. By advancing Life Transformation, we aim to create a society where everyone can realize their aspirations. I look forward to meeting new partners and cooperating with new business in the future."
Makoto Takahashi will also deliver a keynote speech on Monday 3rd March, introducing KDDI's Life Transformation initiatives, focusing on 5G and AI, including advanced business models and partnerships in non-telecom fields.

■Exhibition at MWC Barcelona 2025
Keynote Speech

- Beyond Connectivity: The Telco to Techco Transformation
Presented by Makoto Takahashi CEO, KDDI
Monday 3rd March, 11:30-12:30
MWC Main Stage, Hall 4
As technology evolves, mobile operators continue to drive global economic and social transformation. However, many struggle to match their influence with financial returns.
The convergence of AI, Cloud, and 5G Standalone (5G SA) marks a pivotal moment, enabling operators to transition from connectivity providers to comprehensive Techcos. This shift demands new business models, strong partnerships, and investment in AI, cloud-based services and frontier tech.
Makoto Takahashi will introduce KDDI's Life Transformation initiatives, focusing on 5G and AI, including advanced business models and partnerships in non-telecom fields.
Visit MWC Barcelona's official website for more information about the keynote.
You can also watch the keynote online via the official website.
Exhibition
- Telco AI
KDDI is committed to providing infrastructure that integrates telecommunications and AI. We will showcase initiatives for next-generation AI data centers that repurpose factories with large power capacity and demonstrations of fault recovery and network construction using AI.
- Updating Convenience Stores with Technology
KDDI is updating convenience stores, an important part of the lifestyle infrastructure in Japan, with the power of AI and technology. We will exhibit a product shelf where AI displays your recommended products, AI consultation booth that solves everyday problems, and AI restocking system that improves efficiency.
- Enhancing Mobility Society with AI
As communications continue to evolve and blend into various aspects of our lives, the nature of mobility is also changing. KDDI will introduce the future of coexistence between various types of mobility and people, including AI mobile vehicles for autonomous shopping and AI drone operation.
- Supporting Startups
KDDI believes in the unlimited potential of startup companies. Through investments and partnerships, we are constantly exploring collaborations with innovative technologies to create new experience value together. KDDI was ranked No.1 for seven consecutive years in the "Innovative Large Enterprise Ranking" chosen by promising startups. At the booth, we will introduce the initiatives of our partner startups.
Please find the concept video of KDDI at MWC 2025 here.
Scheduled Programs at KDDI Booth
Programs are held daily between 11:00-16:30 at KDDI booth, from 3rd to 5th March.
Time | Program Content & Speaker |
---|---|
3rd March 13:30-13:45 |
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3rd March 16:15-16:30 |
|
4th March 15:00-15:30 |
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4th March 16:00-16:30 |
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5th March 13:15-13:45 |
|
5th March 14:30-14:45 |
|
For detailed information about the other scheduled lectures, please visit the KDDI MWC website.
■About KDDI at MWC Barcelona
Find KDDI booth at Hall4 4E20, between March 3-6, 2025. For details about the KDDI booth at MWC Barcelona, visit the KDDI MWC website.
■About KDDI
KDDI is a leading Japanese telecommunications company with over 80 million customers. In recent years, KDDI has expanded beyond its core telecommunications business into areas in AI, mobility, retail, advanced financial, web3metaverse, and space to contribute to structural reforms across various industries. Globally, KDDI provides mobile services, IoT services for connected cars, and data center connectivity under the Telehouse brand, primarily in North America, Europe, and Asia. KDDI is driving social impact and transformation through its vision of "Enhancing the Power to Connect x AI". For more information, visit the KDDI website.
- *The information contained in the articles is current at the time of publication.
Products, service fees, service content and specifications, contact information, and other details are subject to change without notice.
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