―Enhancing "the power to connect" creates a future that enriches lives and enables individual aspiration―
KDDI CORPORATION
KDDI Corporation announced today, May 12, 2026, that it has established a new brand slogan: "Spark Your Journey."
■Background
Since its founding in October 2000, KDDI has operated under the brand slogan "Designing The Future."
This slogan embodied the company's strong commitment as a telecommunications infrastructure provider to shape the future and play a role in building it through connectivity.
In 2019, KDDI renewed its brand slogan to "Tomorrow, Together," expressing its intention to go beyond the role of a telecommunications carrier and, together with partners, co-create a better tomorrow while serving as a foundation supporting customers' daily lives.
Today, following the COVID-19 pandemic, social structures are undergoing significant transformation. Telecommunications has become seamlessly integrated into everyday life, while advances in digital technologies and AI are driving major changes in society, business environments, and the values of individual customers.
At this turning point, KDDI returned to its core question―what role it should play for society and its customers going forward―and has formulated a new brand slogan.
■About "Spark Your Journey"
■Concept Behind "Spark Your Journey"
"Spark" represents the small moment of excitement―the spark of inspiration that arises deep within when one encounters something truly engaging. "Your Journey" refers to the unique and irreplaceable life journey that each individual undertakes.
Through "Designing The Future," KDDI has shaped the future, and through "Tomorrow, Together," it has co-created the future we are building with partners. Going forward, KDDI aims to be a company that ignites and empowers "Aspirations" born within each individual's heart.
Enhancing "the power to connect" creates a future that enriches lives and enables individual aspiration.
To those taking the first step, and to those diving into the unknown, KDDI will be the power that carries you forward.
This is the aspiration embodied in the new brand slogan, "Spark Your Journey."
(Reference)
■KDDI Brand Media "Spark Journal by KDDI"
KDDI's brand media formerly known as "KDDI Tobira" was renewed as "Spark Journal by KDDI" on May 12, 2026.
Under the new brand slogan, "Spark Your Journey," this media platform will introduce the challenges undertaken by individuals looking toward the future, along with KDDI's initiatives to support and stand alongside those challenges.
"Spark Journal by KDDI" also features a roundtable discussion on the concept behind the new slogan, with Hiromichi Matsuda, President and CEO, Tomoko Aizawa, General Manager, Brand Communication Division, and Takuya Isojima, Creative Director.
- *The information contained in the articles is current at the time of publication.
Products, service fees, service content and specifications, contact information, and other details are subject to change without notice.
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